Sri lankan music industry with digital marketing

Connecting with fans is imperative in today’s music industry. It’s that connection that can give them a reason to buy and support your music. Utilizing social media and having a strong online presence makes connecting with fans much more achievable.Now a days sri lankan music industry is using social media and websites to promote their songs. Music.lk, ananmanan.lk and elakiri.com are the main websites which promote songs free.Also most of the artist are maintaining their fan pages to communicate their fans. But their are some issues creating to sri lankan music industry.

Main problem is in sri lanka, we can’t find a proper monitoring system for rights. Most of people recording songs in their own versions without getting permission from the original owners. I can show you several examples…

1. http://www.youtube.com/watch?v=V6qABugAP6M  This is janaka chrishantha.(janaa).He has uploaded several songs together with a touchy video which shows an accident.thousands of people attracted to his video and he used to go for the live shows with this songs.He didn’t even get permission from the original singers. But now he is a very famous singer in sri lankan music and still he use these songs. This is the best example to show the weakness in sri lankan music with digital marketing.

2. http://www.youtube.com/watch?v=ycLG9vkyYkY Pandith amaradeva is a award winning artist and most of the people still repect him. But because of this video amaradeva getting humiliated. This youtube video has near 5000 viewers. And it will reach more and this guy will come to the live stage and sing amaradevas song with no respect. If we have a proper monitoring system we can protect our artists and great songs.

3.Every young singer has their fan page in FB,tweeter and other social medias. But we can’t find fan pages for great mucisions who built SL music industry.(amaradeva,victor rathnayaka,milton mallawarachchi,sunil shantha) Some of the great songs are not in the youtube. So how can we show our prestigious past music industry to our future generation?

4.Gossip sites also a big issue for the music industry. Sanath nandasiri is a great mucisian in SL. But one gossip site spread a bad news about him with udayanthi. It spreads in FB and everyone believed it.Because of this news in social media most of his fans left him. I don’t know whether sanath nandasiri is right or wrong, but i think if we have a clear system to monitor this things we can save our artist. Now news are spreading fast in social media.

The above points are some examples which i can prove the bad side of social media and you tube on behalf of musicians. Hope one day these things will solve by our government!

My First E learning Experience

Last Wednesday i went to my digital marketing lecture as usual but the lecture wasn’t their. But i heard the sound of a lecture.I looked all around to catch the lecture and finally i saw the lecturer who was in the big white screen.This is not an usual lecture and it has advantages and disadvantages.I will start my thoughts by tell u the advantages.We can gain the latest knowledge by the professionals in the field.Mr.suranga is very capable for teaching about search engine optimization(SEO). Also when listening to the lecture  i understood MR.suranga is an expert in E learning as a lecture.Its not a boring lecture and we can gain lot of things in that small session.also the q and a session is really good and it is more effective than asking verbal questions.i noticed, this was the 1st lecture that asked this much questions by students. I need to mention, these kind of lecture cannot value. Most of the lectures are done for money.We are lucky to have a lecture like Mr.suranga to teach us free.I want to tell some disadvantages of E learning. The lecturer and slides are seeing in small and some slides are not visible.Sometimes the voice was gets stucked because of the slow bandwidth. It will disturbs the lecture. I felt some areas he taught is too fast. I Think 6 -8 is not the time to do a valuable lecture like this. we were not in a good situation because of the excessive workload in the office.I think the morning hours are good to have a E learning lecture. E-learning is a good way for a subject like digital marketing but some subjects like sports,music can’t use. Also some students asking stupid questions by Facebook to waste the time.I think its better to has it to our computer rather than putting it on the white screen.

When considering above factors i think this lecture is good but it has to be developed in the future to overcome the disadvantages.

Cheklist to analyse the usability of music.lk website

Music does bring people together; it allows us to experience the same emotions. People everywhere are the same in heart and spirit. No matter what language we speak, what color we are, the form of our politics or the expression of our love and our faith, music proves we are the same. Music.lk Sri Lanka number one online music provider gives the opportunity to surf millions of songs, thousands of artists. Listen all you want, whenever you want… Music .lk has been highly successful due to its innovative offering and philosophy, which is widely hailed by the artists. The adventure continues, as the number of users increase with every passing day.

Accessibility

• Site load time is extremely quick. It takes only 3 seconds to upload the home page.
• Adequate text to background contrast is very much available. Background is with black and grey and we can see the music videos on the background and the images are changing in every 3 seconds.
• Font size and spacing is easy to read. We can’t see bigger fonts but it’s very simple and easy to understand.
• Flash and add-ons are used sparingly as we see a busy website here. It has so many advertisements and there are some direct links to go for other sites and chats.
• Images have appropriate ALT tags.
• Site hasn’t custom not found 404 page

Identity

• Company logo is not prominently placed. It is surrounded by other advertisements and the color of the logo is not prominent because they have use blue and grey. 
• Let the vibes of sri Lankan music take you to a higher level of consciousness’….is their tag line and it’s too long.
• Home page is digestible in 3 seconds as I said before. By one look at it and with the eye catching flashy images and the videos available on top, we can digest what the content is all about.
• When enter to the contacts we can find the company information and the company contacts.

Navigation

• Main navigation is easily identifiable

• Navigation labels are clear and concise as they are all in simple block capitals. They use small simple letters to mention the name of the artist.

• Company logo is linked to the homepage as when we click on the logo it’ll automatically take us to the homepage.

• Links are consistent and easy to identify as they appear in similar manner and in good font
• Site search is easy to access as the search button is available at the top ribbon in the right corner.

Content

• Major headings are clear and descriptive as said before the important tabs like Music videos, Audios, dj and Mixes, Tamil, Artist, Blogger and Contacts.
• Styles and colors are consistent as I mentioned before.
• Emphasis (bold.. etc) is used sparingly as everything is not in bold. The important titles are in bold, but the descriptions are in normal text.
• URLs are meaningful and user friendly and describes the content as it is

When considering the above facts I can prefer this site is having a good usability and also the have to fix some areas to improve.The brand name has to be prominent and we can see so many advertisement which distract the consumers……