Connecting with fans is imperative in today’s music industry. It’s that connection that can give them a reason to buy and support your music. Utilizing social media and having a strong online presence makes connecting with fans much more achievable.Now a days sri lankan music industry is using social media and websites to promote their songs. Music.lk, ananmanan.lk and elakiri.com are the main websites which promote songs free.Also most of the artist are maintaining their fan pages to communicate their fans. But their are some issues creating to sri lankan music industry.
Main problem is in sri lanka, we can’t find a proper monitoring system for rights. Most of people recording songs in their own versions without getting permission from the original owners. I can show you several examples…
1. http://www.youtube.com/watch?v=V6qABugAP6M This is janaka chrishantha.(janaa).He has uploaded several songs together with a touchy video which shows an accident.thousands of people attracted to his video and he used to go for the live shows with this songs.He didn’t even get permission from the original singers. But now he is a very famous singer in sri lankan music and still he use these songs. This is the best example to show the weakness in sri lankan music with digital marketing.
2. http://www.youtube.com/watch?v=ycLG9vkyYkY Pandith amaradeva is a award winning artist and most of the people still repect him. But because of this video amaradeva getting humiliated. This youtube video has near 5000 viewers. And it will reach more and this guy will come to the live stage and sing amaradevas song with no respect. If we have a proper monitoring system we can protect our artists and great songs.
3.Every young singer has their fan page in FB,tweeter and other social medias. But we can’t find fan pages for great mucisions who built SL music industry.(amaradeva,victor rathnayaka,milton mallawarachchi,sunil shantha) Some of the great songs are not in the youtube. So how can we show our prestigious past music industry to our future generation?
4.Gossip sites also a big issue for the music industry. Sanath nandasiri is a great mucisian in SL. But one gossip site spread a bad news about him with udayanthi. It spreads in FB and everyone believed it.Because of this news in social media most of his fans left him. I don’t know whether sanath nandasiri is right or wrong, but i think if we have a clear system to monitor this things we can save our artist. Now news are spreading fast in social media.
The above points are some examples which i can prove the bad side of social media and you tube on behalf of musicians. Hope one day these things will solve by our government!
Vote of Confidence 